Technology Archives | NEWLINEINFO CORP

Top 5 Content Marketing Trends to watch out for in 2022

Category: Artificial Intelligence, Business, Data Management, Organisation, Others, SEO, Technology

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley

Content Marketing plays a pivotal role in connecting with customers and earning their trust by providing meaningful information about the product offerings. Customers would review the content and make their buying decisions based on the value and merit of the content which is available for consumption. Businesses are trying to woo the customers by adopting different strategies that can increase their wallet share significantly. Let’s look at some of the key content marketing trends which are creating a buzz by capturing the attention of the customers in the digital space.

In order to build a successful customer journey, businesses need to build a healthy business model. Achieving customer success would involve a series of steps ranging from customer development, acquisition, client onboarding, engagement and retention. The Content Marketing team needs to understand the criticality of customer retention which is imperative for building long term customer relationships and driving sales growth. Keeping the website abreast with latest information about the products and services would help in enhancing customer experience. Engaging with customers through newsletters, providing up to date information on promos, product launches and any discounts offered would attract even the detractors that could result in better conversion rates.

Leverage on emerging trends like augmented reality for driving better sales volumes and enhancing the brand value. Prospective customers would want to try the products before they make the decision to buy them. Augmented reality provides an engaging shopping experience for customers through interactive features that helps in identifying the customer needs and engaging with customers for providing a unique personalized experience.

Artificial Intelligence (AI) has revolutionized the content marketing landscape in the era of content overload. Customers can now interact freely with BOTs in the websites for getting the required information. BOTs have the ability to converse and have real-life chats with customers and provide the information within a short span of time. With the help of AI, content marketers would be able to understand and track customer behavior by building custom models through predictive analytics. Digital marketing strategists can now create relevant personalized content that can add value to the customers.

Podcasting is yet another content marketing strategy that has become immensely popular thanks to its outreach and client coverage. Podcast is an invaluable marketing channel capable of delivering series of audio content at regular intervals with adequate information for the target audience. Due to the enhanced connection and deeper penetration, Podcasts have turned out to be an effective content marketing tool with a human touch. It can be collaborated with social media and can complement blog content in the form of audio messages.

Search Engine Optimization (SEO) is the new age mantra for enhancing the value of content marketing. SEO would help in increasing the visibility of content by driving more traffic to the business website. It primarily deals with On-page and Off-page factors. On-page factors broadly cover optimization techniques like Title tag, Meta description, Headings, URL and Page content that can impact search engine rankings. Some of the Off-page factors include Backlinks, Brand Mentions, Social Shares and Domain Authority which are actions taken outside the website which may not be easily controllable. SEO provides the technical flavor in Content Marketing for achieving loyalty and trust in customer journey.

Conclusion

We at Newlineinfo Corp are focused on new age digital marketing strategies through sustained SEO efforts for out-serving our customers and achieving profitability.

Overcoming Challenges in Returning Back to Work

Category: Business, Organisation, Team Management, Technology, Work From Home, Work from Office

“In the midst of chaos, there is also opportunity” – Sun Tzu

The Covid Pandemic brought major disruptions in the way businesses carried out their operations. Organizations handled this metamorphosis by adopting new ways of working which allowed employees to work from remote locations through a hybrid working model. Now that the business leaders want their employees to return back to their workplace, they are facing some amount of resistance from their workforce which could put businesses at risk on account of lower productivity and rise in turnover. Let’s look at some of the ways by which a leadership team can mitigate these challenges through enhanced employee engagement and collaboration.

It’s imperative to engage and connect deeply with employees by fostering positive workplace culture through employee newsletters. Understanding employee concerns and resolving any unfounded fears and anxieties about returning back to work would go a long way in instilling faith and confidence amongst the workforce. Use employee communication apps to establish and deepen connections with team members. Leverage on RSVP alerts to send notifications about important meetings and gatherings. Reward and recognize performers for their achievements and celebrate special occasions like birthdays, anniversaries with animations.

The leadership team needs to play a key role in managing change and handle this critical phase of transition tactfully. Conduct Online surveys to identify any challenges faced by employees. This would help in keeping a tab on employee sentiments and understand their mindsets and behaviors. Reinforce faith and restore employee confidence by driving key leadership messages through digital signage. Drive key messages about change through multi channel messaging and assess employee understanding of changes with quizzes and online questionnaires. Make use of remote collaboration tools like video conferencing and zoom to strengthen communication capabilities across the teams.

Another important concern which needs to be addressed is to ensure employee safety standards. Ensure that the employees who are required to return back to work are vaccinated to de-risk the workplace environment. Leaders can make use of technology driven contact tracing to check the spread of virus and ensure that the staff members are protected from any infection. Maintain social distancing norms and avoid people getting too close to one another in the office premises by prioritizing health and safety. Re-evaluate physical space and amend workflows by deploying sensors and wearable devices.

Conclusion

We at Newlineinfo Corp put our employees first and care for their wellbeing. We have a robust action plan and are committed to provide all the support and assistance required by our workforce while returning back to work.

Emerging Tech Trends in 2022

Category: Artificial Intelligence, Business, Data Management, Deep Learning, Technology

“Globalization was a deep trend pushed by technology and right ideas, as much as anything else” – Jeffrey Sachs

Businesses across the globe are constantly reinventing themselves to look beyond the obvious and identify opportunities that can reshape their modus operandi for enhancing their growth and performance. The business leaders need to fit themselves out for building a sustainable business and ensure distributional equity and resilience. Let’s look at some of the key emerging trends that can turbo charge the future with the latest developments in the technological space.

The onslaught of digital revolution has made the world more interconnected than ever before. In order to cope with this change, companies are fast embracing hyperscale cloud computing methodology thanks to the wide range of benefits that it offers. Hyperscale marks the advent of new age digital computing by enhancing the power of IT systems with augmented server capacity. It helps in balancing the workload across different servers and improves the cooling efficiency resulting in optimizing costs and operational expenses. Hyperscale can operate with minimal supervision and hence easy to manage with limited number of resources. It helps in minimizing the system downtime and preventing loss of client data which could result in breach of regulatory guidelines.

The use of general cloud technology has a few shortcomings and new age businesses are constantly on the look-out for mature solutions that can meet the demands of the industry. Industry Clouds are tailored to the needs of the specific industries through vertical integration. It helps in providing standard configurations and building a deeper connection with the customers. It addresses the challenges posed due to systemic risks like security protocols and regulatory requirements. It helps in delivering customized client centric solutions by trimming down redundant costs through focused spending. The genesis of industry specific cloud is an organic progression of cloud computing that augurs well for the customized needs of the industry.

Quantum computing is the one the fast emerging technologies that helps to provide valuable solutions for some of the challenges faced today. It works on the principles of quantum mechanics and has great potential to deliver superior results in the field of financial services, pharmaceuticals and transportation. It is expected to bring about a sea change in our society thanks to its ability to solve complex problems in which traditional computers are laggards. However cryptologists reckon that Quantum computing could break the current encryption standards resulting in data leakage and loss of confidential information. Quantum safe algorithms need to be developed to ensure that cryptographic standards are met adequately.

Metaverse is a universe of virtual reality that mimics the physical world through digital simulation. It uses the concepts of virtual and augmented reality along with blockchain technology for enhancing user experience. It provides a virtual environment for people to simulate their activities in their daily lives. Large industries can leverage on its capabilities to test digital samples of their machines before delving into real life activities resulting in workforce optimization and cost savings. It is set to change the dynamics of digital marketing wherein brands would need to adapt quickly to this new reality to retain their competitive advantage. Metaverse could result in major technological disruptions that can have a far reaching impact on growth, product infrastructure and business practices.

Conclusion

We at Newlineinfo Corp are focused on future proofing ourselves with emerging trends in the digital landscape by consistently looking for opportunities for innovation and delivering excellence.

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