Nila Bags – Empowering Women

Category: Branding

There is no tool for development more effective than the empowerment of women.
– Kofi Annan, Former secretary General of the UN

How are NILA bags special? How does NILA bags empower women?

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There is no tool for development more effective than the empowerment of women.
– Kofi Annan, Former secretary General of the UN
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How are NILA bags special? How does NILA bags empower women?

Amidst the economic crisis, women face many social challenges to secure a living or to provide for their children. Nila Bags provide job opportunities to empower these women and help them to create a sustainable living. They needed a website to showcase their products and their social work. Newlineinfo tailored a website that talks about their products and their story of woman empowerment to reach a greater audience.

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The LookBook on the website features the various holiday series and vintage series of handbags, that attracts the customers and is very user-friendly. Customers can easily choose across the variety of fabulously crafted handbags. The website features the art, beauty, and excellent craftsmanship of the handbags in a very elegant manner. The visuals are amazingly appealing, inviting customers to own a Nila bag for its beauty and elegance.

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The website also accommodates the information on the leather care for the handcrafted Nila Bags. Newlineinfo has shaped a responsive website to be mobile friendly for its users. The website features all the winning aspects to make Nila Bags grow exponentially and garner success.

Nila bags make you look good and feel good…
For more information, visit our website Newlineinfo, or contact us at 301.760.7366.

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Amidst the economic crisis, women face many social challenges to secure a living or to provide for their children. Nila Bags provide job opportunities to empower these women and help them to create a sustainable living. They needed a website to showcase their products and their social work. Newlineinfo tailored a website that talks about their products and their story of woman empowerment to reach a greater audience.

The LookBook on the website features the various holiday series and vintage series of handbags, that attracts the customers and is very user-friendly. Customers can easily choose across the variety of fabulously crafted handbags. The website features the art, beauty, and excellent craftsmanship of the handbags in a very elegant manner. The visuals are amazingly appealing, inviting customers to own a Nila bag for its beauty and elegance.

The website also accommodates the information on the leather care for the handcrafted Nila Bags. Newlineinfo has shaped a responsive website to be mobile friendly for its users. The website features all the winning aspects to make Nila Bags grow exponentially and garner success.

Nila bags make you look good and feel good…
For more information, visit our website Newlineinfo, or contact us at 301.760.7366.

Generation UCAN – Inspiring “SuperStarch” Success

Category: Branding

What began as the desperate search by the parents of Jonah Feldman (Jonah), affected with glycogen storage disease led to the formation of Generation UCAN. Generation UCAN is powered by SuperStarch, a complex carbohydrate that uniquely stabilizes blood sugar and causes virtually no reaction from the fat-storage hormone insulin. SuperStarch is a revolutionary fuel being used for energy, sports, and fitness.

Newlineinfo teamed up with Generation UCAN to create a workable solution to express their brand and to showcase their innovative product. The Homepage features the Marathon stars Meb Keflezighi and Dathan Ritzenhein, Olympians, who are proud to be associated with Generation UCAN. The website features the details of the company from inception till date. It also portrays in a detailed manner the science behind the development of SuperStarch and its various benefits for the next generation’s sports nutrition.

The ‘WHO’S TALKING’ section of the website features what the experts and athletes associated with UCAN have to say about the product and its benefits. ‘UCAN videos’ is linked to the YouTube Channel of GENERATION UCAN. The website also enables consumers to purchase products easily for personal orders or in bulk for resale.

Newlineinfo takes pride in developing the right mix of brand design and user interface with compelling web experiences for Generation UCAN.

Website: Generation UCAN

For more information, visit our website Newlineinfo, or contact us at 301.760.7366.

Branding for start-ups – Nailing the innovation

Category: Branding

In the fiercely competitive business world, registering your brands in the minds of customers is a Herculean task. Branding serves as the essence of connecting the customer to the company and to your product, as new start-ups swarm the market with their innovative business ideas. Asani Threading (Asani) developed the world’s first precision threading device to disrupt the salon business where manual threading techniques were prevalent. The product was featured in the “The Launch Pad Show” and had won the investment from the Ideal Incubator.

The most challenging part, is the story – telling about the products to create a brand name. Though their ideas are refreshing and innovative, the real task is to shape them into appealing ones that will succeed in the market. At Newlineinfo, we render the digital product design and business expertise to help position your brand in the minds of the customers.

The design phase of the startup like Asani includes:

  • Understanding the target audience of the product
  • Personality (design) of the product
  • The USP of the product
  • The future

We are focused on the design, user interface, content, and the overall experience of the products. A flawless, perfect plan was laid in constructing the Asani brand. At Newlineinfo, frequent experimentation, embracing risks, being innovative and enhancing the user experience at all times helps to build a successful brand like Asani. We take great pride in aiding Asani lift off through our innovative web design and branding strategies.

Brand Marketing Increases Consumer Awareness: A Win/Win Business Tool

Category: Branding

What is Branding?

Businesses globally utilize branding as a means of providing their consumer market with an identifiable name, term or visual feature, such as a logo. Companies maneuver this branding tool within everyday business, as well as marketing and advertising. Once the company has established a brand, it can be employed for a variety of printed marketing such as flyers, business cards and letterhead. In addition, branding is wielded in multiple forms of online marketing and advertising such as websites, blogs and even social media. This is, of course, in addition to use within actual products and services to assure that the consumer will associate the branding with high quality business in the future, known as “Brand Awareness”. Branding does not typically contain a single layer, but rather multiple elements uses cooperatively to speak out for a company. Brand Elements can include:

  • Names, a word or multiple words
  • Logos
  • Tagline or catchphrase
  • Graphics, shapes, colors
  • Sounds, scents, tastes
  • Movements

“A Brand refers to a term, name or visual design such as a logo, which distinguishes the company from competitors and allows for future recognition by the consumer.”

The key to brand expression is to assure the consumer obtains an ability to recognize the company and its products whenever the brand, or logo appears in marketing. For example, a company that gains a reputation for serving high quality meals or products will find that consumers not only associate their logo with that industry, but as one of the top quality producers within in. This is referred to as brand awareness, and if implemented effectively, it can assist companies in the form of increased customer base, increased revenue and draw in new consumers through the reputation associated with that particular brand. Brand awareness also helps to simplify shopping for the average consumer. Imagine a world without the use of brand expression and awareness. How would a consumer distinguish Kellogg as a type of breakfast cereal in advertisements unless a box of cereal was present in every piece of marketing material produced? Successful companies also aim for what is called “top-of-mind” awareness in order to assure marketing accomplishes its goals. Top-of-mind branding’s primary goal is to assure that the particular company’s products or services are the first to “pop” into a customer’s mind for that particular industry.

“Top-Of-Mind Brand Awareness is the art of assuring consumers think to a specific companies products and services first whenever considering utilization of that particular industry.”

The art of brand awareness is often produced in consumer society without the direct awareness of the consumer. For example, Remax real-estate has long been recognized by the white, red and blue hot air balloon used as its form of brand expression. Once developed, this signature hot air balloon was placed strategically on everything from the company offices and billboards to “for sale” signs placed in front of homes. Many consumers, even if they have not purchased a home or used their services, can identify Remax as a real-estate company simply by the site of their logo. Graphics, such as photos or still art, including the use of cartoon figures, are utilized by multiple successful companies across all industries. Cartoon logos are utilized by such world-famous companies as Disney, Michelin Tires, film production company Pixar and just about every single fast food chain in existence. While the use of a cartoon logo may not be appropriate for every business type or industry, many other forms of visual graphics can enhance brand awareness.

Newlineinfo’s experienced staff have produced many successful examples of proper brand expression with a series of client work throughout its time in the industry. We understand the subtle and yet imperative aspects of an effective branding, one that will increase consumer brand awareness of the specific company’s product or services. One such shining example was in the work completed for Huntbox, a popular company offering a variety of hunting accessories. Originally this logo featured the single antler, set with a blackened border. Though it possessed the simplicity of a proper logo, it was not identifiable to the particular company. Newlineinfo utilized its creative team to recreate a complete brand image that was simple, and yet would serve to make the company more recognizable within its industry. Since its initial development, Newlineinfo has successfully assisted companies from a variety of industries in the creation of effective brand expression and related products.

Through creative planning and meticulous preparation, Newlineinfo combines high-quality graphics and content to create a brand expression that will assist businesses in achieving the goals of reaching out to consumers and generation of top-of-mind marketing. From this new brand expression, business can continue to exceed company goal expectations of increased consumer traffic and awareness, increased sales and generating new consumers as well. We work with clients’ ideas and visions for their company to design a series of effective services to meet their specific needs including:

  • Brand Assessment: We will work with the client to assess the company’s specific needs and goals
  • Company Name Development and Logo Design
  • Assist the client with a brand strategy
  • Create taglines and banners
  • Effectively and accurately portray products and services
  • Generate Web Content Strategies
  • Brand Marketing

The key to marketing success is in the implementation of a well-designed brand expression in combination with a strategically generated brand and advertising strategy to utilize this new branding. New companies just beginning their careers in the market will benefit from solid brand expression that will allow for increased consumer awareness of their high quality products or services, as well as associate the business with its proper industry. Further developed corporations can also benefit from the professional brand expression services whenever searching for a fresh, new look to increase current consumer sales or when expanding a line to increase awareness of new products. Regardless of the specific goals, every company can benefit from the use of a well-designed brand expression and should trust a company, such as Newlineinfo to utilize its experience for the aim of reaching those goals.

Branding your existing app

Category: Branding

branding-your-existing-app
About the app:

Whether you are a hunter in need of animal sounds to draw in your target, a hiker who wants to mark trails, or maybe someone who needs to diminish predators on the property. HuntBox is designed to meet all of these needs plus many more.

Our role:

Our job was to give a new look and feel to the huntbox app and develop new features.

Phase 1:

Logo design: The old logo, with just one antler was not enough to speak for the features of the app. So we came up with a concept to mix a deer head with antlers and a target symbol to mean hunting along with a map marker to imply that the app will be a guide for hunters.

Phase 2:

UI design: Our next task to create a user-friendly UI for the app which was to match the values expressed by the logo. It had to look strong and masculine. We started on the designs, went through various stages of discussion and refinement and finally came up with a design which had a strong masculine look with metallic texture. To view all the screens of the app, please check it out on our portfolio.

Phase 3:

Development: After the designing phase was over, our developers worked on giving life to the design. The app was developed for IOS with features like flashlight, numerous animal calls, calendar, weather reports, maps with the ability to save tracks, antler measurement, legal notices and a lot more.

If you have an app to be redesigned wait no further. Drop us a message for a free quote below:

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