Tag: Management

Top 5 Content Marketing Trends to watch out for in 2022

Category: Artificial Intelligence, Business, Data Management, Organisation, Others, SEO, Technology

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley

Content Marketing plays a pivotal role in connecting with customers and earning their trust by providing meaningful information about the product offerings. Customers would review the content and make their buying decisions based on the value and merit of the content which is available for consumption. Businesses are trying to woo the customers by adopting different strategies that can increase their wallet share significantly. Let’s look at some of the key content marketing trends which are creating a buzz by capturing the attention of the customers in the digital space.

In order to build a successful customer journey, businesses need to build a healthy business model. Achieving customer success would involve a series of steps ranging from customer development, acquisition, client onboarding, engagement and retention. The Content Marketing team needs to understand the criticality of customer retention which is imperative for building long term customer relationships and driving sales growth. Keeping the website abreast with latest information about the products and services would help in enhancing customer experience. Engaging with customers through newsletters, providing up to date information on promos, product launches and any discounts offered would attract even the detractors that could result in better conversion rates.

Leverage on emerging trends like augmented reality for driving better sales volumes and enhancing the brand value. Prospective customers would want to try the products before they make the decision to buy them. Augmented reality provides an engaging shopping experience for customers through interactive features that helps in identifying the customer needs and engaging with customers for providing a unique personalized experience.

Artificial Intelligence (AI) has revolutionized the content marketing landscape in the era of content overload. Customers can now interact freely with BOTs in the websites for getting the required information. BOTs have the ability to converse and have real-life chats with customers and provide the information within a short span of time. With the help of AI, content marketers would be able to understand and track customer behavior by building custom models through predictive analytics. Digital marketing strategists can now create relevant personalized content that can add value to the customers.

Podcasting is yet another content marketing strategy that has become immensely popular thanks to its outreach and client coverage. Podcast is an invaluable marketing channel capable of delivering series of audio content at regular intervals with adequate information for the target audience. Due to the enhanced connection and deeper penetration, Podcasts have turned out to be an effective content marketing tool with a human touch. It can be collaborated with social media and can complement blog content in the form of audio messages.

Search Engine Optimization (SEO) is the new age mantra for enhancing the value of content marketing. SEO would help in increasing the visibility of content by driving more traffic to the business website. It primarily deals with On-page and Off-page factors. On-page factors broadly cover optimization techniques like Title tag, Meta description, Headings, URL and Page content that can impact search engine rankings. Some of the Off-page factors include Backlinks, Brand Mentions, Social Shares and Domain Authority which are actions taken outside the website which may not be easily controllable. SEO provides the technical flavor in Content Marketing for achieving loyalty and trust in customer journey.

Conclusion

We at Newlineinfo Corp are focused on new age digital marketing strategies through sustained SEO efforts for out-serving our customers and achieving profitability.

Overcoming Challenges in Returning Back to Work

Category: Business, Organisation, Team Management, Technology, Work From Home, Work from Office

“In the midst of chaos, there is also opportunity” – Sun Tzu

The Covid Pandemic brought major disruptions in the way businesses carried out their operations. Organizations handled this metamorphosis by adopting new ways of working which allowed employees to work from remote locations through a hybrid working model. Now that the business leaders want their employees to return back to their workplace, they are facing some amount of resistance from their workforce which could put businesses at risk on account of lower productivity and rise in turnover. Let’s look at some of the ways by which a leadership team can mitigate these challenges through enhanced employee engagement and collaboration.

It’s imperative to engage and connect deeply with employees by fostering positive workplace culture through employee newsletters. Understanding employee concerns and resolving any unfounded fears and anxieties about returning back to work would go a long way in instilling faith and confidence amongst the workforce. Use employee communication apps to establish and deepen connections with team members. Leverage on RSVP alerts to send notifications about important meetings and gatherings. Reward and recognize performers for their achievements and celebrate special occasions like birthdays, anniversaries with animations.

The leadership team needs to play a key role in managing change and handle this critical phase of transition tactfully. Conduct Online surveys to identify any challenges faced by employees. This would help in keeping a tab on employee sentiments and understand their mindsets and behaviors. Reinforce faith and restore employee confidence by driving key leadership messages through digital signage. Drive key messages about change through multi channel messaging and assess employee understanding of changes with quizzes and online questionnaires. Make use of remote collaboration tools like video conferencing and zoom to strengthen communication capabilities across the teams.

Another important concern which needs to be addressed is to ensure employee safety standards. Ensure that the employees who are required to return back to work are vaccinated to de-risk the workplace environment. Leaders can make use of technology driven contact tracing to check the spread of virus and ensure that the staff members are protected from any infection. Maintain social distancing norms and avoid people getting too close to one another in the office premises by prioritizing health and safety. Re-evaluate physical space and amend workflows by deploying sensors and wearable devices.

Conclusion

We at Newlineinfo Corp put our employees first and care for their wellbeing. We have a robust action plan and are committed to provide all the support and assistance required by our workforce while returning back to work.

Emerging Tech Trends in 2022

Category: Artificial Intelligence, Business, Data Management, Deep Learning, Technology

“Globalization was a deep trend pushed by technology and right ideas, as much as anything else” – Jeffrey Sachs

Businesses across the globe are constantly reinventing themselves to look beyond the obvious and identify opportunities that can reshape their modus operandi for enhancing their growth and performance. The business leaders need to fit themselves out for building a sustainable business and ensure distributional equity and resilience. Let’s look at some of the key emerging trends that can turbo charge the future with the latest developments in the technological space.

The onslaught of digital revolution has made the world more interconnected than ever before. In order to cope with this change, companies are fast embracing hyperscale cloud computing methodology thanks to the wide range of benefits that it offers. Hyperscale marks the advent of new age digital computing by enhancing the power of IT systems with augmented server capacity. It helps in balancing the workload across different servers and improves the cooling efficiency resulting in optimizing costs and operational expenses. Hyperscale can operate with minimal supervision and hence easy to manage with limited number of resources. It helps in minimizing the system downtime and preventing loss of client data which could result in breach of regulatory guidelines.

The use of general cloud technology has a few shortcomings and new age businesses are constantly on the look-out for mature solutions that can meet the demands of the industry. Industry Clouds are tailored to the needs of the specific industries through vertical integration. It helps in providing standard configurations and building a deeper connection with the customers. It addresses the challenges posed due to systemic risks like security protocols and regulatory requirements. It helps in delivering customized client centric solutions by trimming down redundant costs through focused spending. The genesis of industry specific cloud is an organic progression of cloud computing that augurs well for the customized needs of the industry.

Quantum computing is the one the fast emerging technologies that helps to provide valuable solutions for some of the challenges faced today. It works on the principles of quantum mechanics and has great potential to deliver superior results in the field of financial services, pharmaceuticals and transportation. It is expected to bring about a sea change in our society thanks to its ability to solve complex problems in which traditional computers are laggards. However cryptologists reckon that Quantum computing could break the current encryption standards resulting in data leakage and loss of confidential information. Quantum safe algorithms need to be developed to ensure that cryptographic standards are met adequately.

Metaverse is a universe of virtual reality that mimics the physical world through digital simulation. It uses the concepts of virtual and augmented reality along with blockchain technology for enhancing user experience. It provides a virtual environment for people to simulate their activities in their daily lives. Large industries can leverage on its capabilities to test digital samples of their machines before delving into real life activities resulting in workforce optimization and cost savings. It is set to change the dynamics of digital marketing wherein brands would need to adapt quickly to this new reality to retain their competitive advantage. Metaverse could result in major technological disruptions that can have a far reaching impact on growth, product infrastructure and business practices.

Conclusion

We at Newlineinfo Corp are focused on future proofing ourselves with emerging trends in the digital landscape by consistently looking for opportunities for innovation and delivering excellence.

Trends in AI – How to Prepare for AI Success

Category: Artificial Intelligence, Business, Machine Learning, Management

”Artificial intelligence and machine learning, as a dominant discipline within AI, is an amazing tool. In and of itself, it’s not good or bad. It’s not a magic solution. It isn’t the core of the problems in the world.” – Vivienne Ming

Artificial intelligence coupled with Machine and Data Learning has become an integral part of our lives and has gained acceptance across multiple industries covering biomedical intelligence, gaming, commute and financial services. Despite its far reaching advantages and benefits, organizations across the world are still grappling with multiple challenges to foster a culture of innovation that would drive enterprise level change and set the framework for growth and sustainability. Let’s look at some of the ways by which organizations can prepare themselves for successful implementation for AI for achieving competitive advantage in the future.

Before embarking on this AI journey, businesses need to review their existing processes for identifying any potential issues that need to be prioritized. Leadership team needs to have a clear agenda to fix these issues before making large investments into AI. There is a high probability that the implementation of Artificial Intelligence could result in automating some of the manual and repetitive tasks resulting in better workflows. However the top of the house issues or challenges could still remain unattended. In order to achieve a flywheel effect, businesses should view their operations holistically and not look at sporadic gains and one-off initiatives. This would help in transforming end customer experience through digital innovation and better product offerings.

The leadership team needs to defend their traditional ways of reporting and embrace new ways of developing well defined frameworks for building effective forecasting and modelling tools. Creating AI Models would help in predicting demand and supply changes for delivering customer centric solutions. Based on the demand projections companies would also be able to forecast their threats and opportunities that lie before them. Leadership team can make use of these insights for strategic planning and accelerating their investments in AI.

Leverage on the expertise of the digital workforce to transform raw data into actionable insights for achieving best results. However this cannot be done without acknowledging some of the key risks associated with AI that include data and bias risks. When they are not handled properly, these risks can cause severe damage to the reputation of the organization. Data is the lifeline of AI. While handling large volumes of data, businesses need to focus on ensuring that there is protection of customer data by enhancing their defenses against cyber threats and vulnerabilities.

Employees could fear job losses due to digital automation and replacement of many tasks with AI. This could impact employee morale resulting in poor performance and dwindling productivity. Before implementing AI, business leaders need to have regular discussions with their employees and restore their confidence in AI. Communicate openly with all staff members about the change and impress upon them the benefits associated with it. Capitalize on the skills and experience of staff members for creating focus groups and conduct training programs for making them future ready with digital competency. New jobs would need to be created for development, maintenance and management of AI systems. Collaborate effectively with all the key stakeholders and set transparent goals for achieving excellence through mutual acceptance and alignment towards organizational goals.

Conclusion

We at Newlineinfo Corp are committed towards future proofing our digital leadership by operationalizing data analytics and AI for achieving scalability and excellence in service delivery.

Covid19 and Organisational Resilience

Category: Business, Leadership, Management, Organisation

“Resiliency is the ability to spring back from and successfully adapt to adversity.” – Nan Henderson

Covid19 has created an unprecedented impact on the business world and the leadership team needs to imbibe some important lessons as a fallout of this crisis. The C level executives need time to fit themselves out and keep pace of this tectonic shift for maintaining their competitive edge in the digital landscape. Let’s look at some of the ways that can help build organisational resilience during Covid. 

It is natural to get impacted by a crisis with a flurry of negative emotions like fear, grief, anxiety and mental sufferings. Organisations need to be wary of this and learn to engage with their staff that would help them overcome mental and psychological afflictions. Staying connected with the employees through video calls and developing an empathetic understanding of their pain points would help in laying off their anxieties for physical and mental well-being. Extending a helping hand to the team members through collaborative leadership would provide the much needed fillip for positive reinforcement of value system and beliefs. 

Leaders need to prioritise the physical, psychological and emotional wellness of their employees and be attentive to the needs of their team members in all the interactions. Creating health and safety awareness programmes through webinars, podcasts and video conferencing would help in clearing any misconceptions and keep a tab on the mental and emotional health of team members. Conducting vaccination drives and getting all the employees to participate actively in these initiatives would help in reducing the risk of fatality through immunisation. Welfare measures like medical reimbursement, enhancing the insurance coverage limits and extending the benefit to the employees and their family members would go a long way in providing the financial support needed during uncertainty. 

Build a culture of trust and transparency by building positive relationships with the employees. Structure meetings and ensure all the team members are given a platform to share their thoughts. There would be some team members who may not be willing to share their thoughts during the first instance. Reiterate faith and belief by having iterative discussions with team members. Respect differences within the team and be willing to give people their space to share their thoughts and feelings. Set expectations clearly about their goals and share developmental feedback that would drive inclusivity and team alignment. Create a positive environment through mentoring and assign buddies for monitoring their performance. Recognising talent and rewarding performers  would help in keeping the employee morale high. 

Sharing best practices and conducting training programmes would help in improving the staff awareness. This would help in understanding the challenges faced and responding appropriately during crisis situations. Avoid being judgemental and weed out actions like blame game that would impact relationships and disrupt team bonding. Be prepared to amend organisational routines, schedules of work and the processes based on inputs from staff members. This would be helping in giving better flexible working options to people based on their requirements. Reschedule tasks and adjust work practices to suit the needs of employees and client expectations. Modelling vulnerability would help in assessing the preparedness and organisational ability to rise to the challenges posed by unforeseen threats and measure its ability to stay resilient. 

Conclusion

We at Newlineinfo Corp have responded positively to Covid Pandemic by leveraging on strategic resilience measures and we continue to meet our client expectations with the help of our skilled workforce.

Ways to Improve Virtual Methods of Working and Adapt to the New Normal

Category: IT staffing and consulting, Leadership, Management

“Giving employees great autonomy and flexibility allows people to feel independent and empowered while still feeling like a part of something bigger. This leads to happy, loyal employees with a rich quality of life, which in turn leads to an amazing culture.” ― Larry English

The unrelenting pandemic has ushered in new ways of working, capable of delivering far reaching benefits in the future in order to tide over this crisis and move towards flexible working models to remain competitive in the digital landscape. In this process, it’s not uncommon to find that the employees get fatigued due to digital overdose resulting in feeling of isolation and negativity. Let’s look at some of the ways by which zoom fatigue can be remediated with the help of virtual collaboration. 

New techniques like webinars, podcasts, video conferencing have shrunk the geographical boundaries through digital enablement. Businesses need to revisit their recruitment strategy and leverage on candidate skills irrespective of their work location. Brainstorming with people from different cultures and backgrounds can churn out creative ideas promoting inclusive growth and resulting in enhanced productivity. Employees would feel more emotionally connected when they feel that their voice is heard and realise that the organisation is inclined towards addressing the challenges that they face. Reimagining the workspace would help in creating multiple communication channels that would help in understanding the concerns of staff and taking quick actions to address them appropriately. 

Investing in the well being of staff would remain critical in times of uncertainty. Companies need to focus on people engagement initiatives and demonstrate care and commitment towards their staff. Managers need to reinforce a spirit of togetherness and a sense of belonging amongst their team members. Conducting wellness programs through video conferencing, having informal chats, water cooler conversations would create positive vibes for good physical and mental health. Having regular one to one sessions with staff helps in establishing a personal connect with staff for providing constructive feedback for growth and development. It would also help in providing reassurance and defenestrate any unfounded fears regarding job loss and career. 

Conclusion

Carrying out well being surveys would help in knowing the pulse of team and employee experience. Deploying crowdsourcing tools would help in getting valuable insights relating to employee exhaustion. This would help in addressing the issues faced by larger sections of the organisation and take dedicated efforts to alleviate employee pain points. Companies need to use this cautiously to be wary of any unconscious bias that would impact effective decision making. Given that the work environment is constantly evolving, leaders need to be agile in handling change and find ways to adapt to the dynamic needs of the future. Virtual working and collaboration helps businesses to become more adaptable and resilient in the event of business disruption due to uncertainty. We at Newlineinfo Corp have an engaged team willing to go the extra mile in meeting customer expectations through state of the art technologies and digital innovation. 

Remote Working : Staying connected

Category: IT staffing and consulting, Leadership, Management, Uncategorized

“Starting with trust and giving employees great autonomy and flexibility allows people to feel independent and empowered while still feeling like a part of something bigger. This leads to happy, loyal employees with a rich quality of life, which in turn leads to an amazing culture.”― Larry English

Covid19 pandemic has ushered in a new era of working from home which has resulted in digitizing the employer employee relationship. People have started feeling a sense of isolation and loneliness due to dwindling social interaction and human connection. Companies need to look at different ways of reinventing themselves to cope with this challenge to mitigate the impact of remote working and build a collaborative workplace for the future. 

To feel comfortable and stay motivated during WFH, companies need to look at providing the infrastructure support required for employees to create a virtual office environment at their work location. Creation of online forums for community building for sharing their posts and updates would help in staying connected preventing burnouts. Having virtual coffee sessions and water cooler talks helps in taking a break from work and socializing with other team members. 

The leadership team needs to demonstrate a culture of empathy and connect with their teams to provide support and motivation for keeping the employee engagement levels intact. The communication between the senior management and the employees needs to be maintained on an ongoing basis for providing regular updates about the pandemic and the steps taken to handle it proactively. This would result in sustaining a stress free environment at the workplace by promoting inclusivity and a sense of personal concern. A centralized platform or information hub containing all the critical information about covid19 response along with company policy and procedures needs to be shared with all the staff for disambiguation and positive assurance. 

Businesses need to work on making  realistic plans for bouncing back from challenges and staying resilient during crisis situations by leveraging on social capital. Upskilling the workplace and allocation of resources based on business requirements would help in reducing the overload at work resulting in effective utilization of resources. This Will also help in improving the work life balance of employees by allowing them more free time with their kith and kin resulting in better personal and mental well being. Rewarding the efforts of employees who demonstrate a positive attitude and willing to take the extra mile to support their colleagues will go a long way in building a healthy relationship at the workplace and creation of high performance teams. 

Despite remote working there is a need for employees to stay connected digitally without much supervision. Businesses need to foster a culture of trust and openness to achieve the desired results and business outcomes by empowering their workforce. Creation of focus groups conducting fun filled activities like online puzzles, quizzes, brainstorming and groupthink would result in enhancing the creativity and boosting the performance levels of employees. To break free from rigidity and bring an element of fun and heightened interaction, meetings can be made more interactive with specific agenda and sticking to committed timelines. Invoking participation from all the attendees will make them feel more socially connected helping them to vent their feelings without any inhibitions. Since the workforce is scattered across different locations in remote working, setting specific goals and metrics would be critical to track and measure the results. 

Conclusion

We at Newlineinfo Corp have an engaged team capable of delivering sustainable business solutions to our customers through digital transformation and enablement. 

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