Category: Others

Top 5 Content Marketing Trends to watch out for in 2022

Category: Artificial Intelligence, Business, Data Management, Organisation, Others, SEO, Technology

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley

Content Marketing plays a pivotal role in connecting with customers and earning their trust by providing meaningful information about the product offerings. Customers would review the content and make their buying decisions based on the value and merit of the content which is available for consumption. Businesses are trying to woo the customers by adopting different strategies that can increase their wallet share significantly. Let’s look at some of the key content marketing trends which are creating a buzz by capturing the attention of the customers in the digital space.

In order to build a successful customer journey, businesses need to build a healthy business model. Achieving customer success would involve a series of steps ranging from customer development, acquisition, client onboarding, engagement and retention. The Content Marketing team needs to understand the criticality of customer retention which is imperative for building long term customer relationships and driving sales growth. Keeping the website abreast with latest information about the products and services would help in enhancing customer experience. Engaging with customers through newsletters, providing up to date information on promos, product launches and any discounts offered would attract even the detractors that could result in better conversion rates.

Leverage on emerging trends like augmented reality for driving better sales volumes and enhancing the brand value. Prospective customers would want to try the products before they make the decision to buy them. Augmented reality provides an engaging shopping experience for customers through interactive features that helps in identifying the customer needs and engaging with customers for providing a unique personalized experience.

Artificial Intelligence (AI) has revolutionized the content marketing landscape in the era of content overload. Customers can now interact freely with BOTs in the websites for getting the required information. BOTs have the ability to converse and have real-life chats with customers and provide the information within a short span of time. With the help of AI, content marketers would be able to understand and track customer behavior by building custom models through predictive analytics. Digital marketing strategists can now create relevant personalized content that can add value to the customers.

Podcasting is yet another content marketing strategy that has become immensely popular thanks to its outreach and client coverage. Podcast is an invaluable marketing channel capable of delivering series of audio content at regular intervals with adequate information for the target audience. Due to the enhanced connection and deeper penetration, Podcasts have turned out to be an effective content marketing tool with a human touch. It can be collaborated with social media and can complement blog content in the form of audio messages.

Search Engine Optimization (SEO) is the new age mantra for enhancing the value of content marketing. SEO would help in increasing the visibility of content by driving more traffic to the business website. It primarily deals with On-page and Off-page factors. On-page factors broadly cover optimization techniques like Title tag, Meta description, Headings, URL and Page content that can impact search engine rankings. Some of the Off-page factors include Backlinks, Brand Mentions, Social Shares and Domain Authority which are actions taken outside the website which may not be easily controllable. SEO provides the technical flavor in Content Marketing for achieving loyalty and trust in customer journey.

Conclusion

We at Newlineinfo Corp are focused on new age digital marketing strategies through sustained SEO efforts for out-serving our customers and achieving profitability.

Digital Transformation in Healthcare: Did the pandemic accelerate it?

Category: Business, HealthCare, Others

“Technology is not to be feared; it is only to be understood.” – Carolina Varela Rodríguez

Covid 19 continues to pose multiple challenges in the field of healthcare and the medical fraternity is struggling with the emerging trends in transforming healthcare through the digital revolution. Healthcare experts have come up with innovative ways of treating patients with the help of well-defined strategies that would deliver the much-needed succour and reinstate the confidence in people by allaying their fears. Let’s look at some of the state-of-the-art technologies that have pioneered a paradigm shift in the areas of healthcare and medicine.

Telehealth

Telehealth is a game changer, that enables active monitoring of patients by monitoring their medical condition remotely and prescribing medicines based on the evaluation carried out. Remote diagnosis & monitoring of health conditions of patients helps in improving clinical workflows & medical practice efficiency through effective patient engagement with easier accessibility. Examples of Telehealth include monitoring of vitals, blood pressure, ECG of patients and treating them remotely with the help of medicines. Continuous monitoring of health conditions with the help of digital monitoring through mobiles, computers helps in identifying any changes in critical health parameters and provides the necessary treatment and clinical support through digital imaging and telecare. Digital enablement has made healthcare more accessible and patients can get the required medical advice at ease with enhanced healthcare experience through synchronous care and otherwise.

Digital Clinical Workspaces

Digital Clinical Workspaces have made pathbreaking changes in the delivery of healthcare. This technology in healthcare helps in providing advanced and personalised care with better efficiency and turn around time. Digital workspace helps in creating a robust electronic health record about patient medical history along with their personal information. The mobility solution helps in streamlining the longer clinical workflows and helps in spending quality time with the patients that reduces the risk of readmission. Anytime, anywhere access to patients track record and medical history helps in providing seamless healthcare solutions with clinical precision. This also provides the impetus to embrace new digital technologies in the healthcare space.

Medical Chatbots

In order to sensitise and expedite healthcare processes during pandemic, Medical Chatbots have been introduced. Medical Chatbots are powered by Artificial intelligence that helps the patients in connecting with the insurance companies and healthcare providers. It also helps in resolution of queries and concerns raised by the patients by making the relevant healthcare information available to all the stakeholders concerned. Such health bots also provide real time assistance on diagnosis of symptoms and recommended treatments with therapeutic information. This also helps in quicker information sharing and accelerates the pace of decision making during a pandemic.

Data Analytical Capability

Healthcare companies need to upscale their data analytical capability in order to be future ready, in the event of any unforeseen, pandemic. Analysis of large volumes of medical data could provide pathbreaking details into identifying any patterns relating to pandemics and endemics that can offer predictive insights about tracing of contacts, medical readiness and outcomes. Artificial intelligence and Machine Learning techniques need to be imbibed for faster and accurate diagnosis of diseases and providing immediate assistance in the areas of pharmaceutical initiation, medical research and development of medicinal treatments for the control of outbreak.

Conclusion

We at Newlineinfo are committed to the wellbeing of our staff and continuously strive to provide the health care support and medical assistance required for tiding over this crisis situation with minimal impact to all our stakeholders.

Performance Evaluation in a pandemic: Is this still on?

Category: Business, IT staffing and consulting, Others

“In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance… you thrive on that.” – Bill Gates

Performance Evaluation is a critical activity that provides a great opportunity to the manager and the employee to reflect on the achievements and learning. In a pandemic situation like COVID 19,  it’s a daunting task to conduct a fair and free performance evaluation without leaving room for any kinds of bias.

Managers need to put on their thinking hats and needless to say have an open conversation with the employees for an effective performance evaluation especially during this pandemic situation. Here are some of the ways by which this can be achieved, for a mutually rewarding experience.

Role Clarity

Laying out a well defined performance evaluation criteria along with a clear direction on role clarity would help employees deliver their performance goals resulting in enhanced productivity. Performance metrics can be used to measure these criteria that would add a lot of value towards maximising employee contribution and enhanced business outcomes.

Evaluation Criteria

The think tank needs to have common viewpoints on the skills set that would be required to achieve the business goals in a crisis situation. Employee performance needs to reviewed in conjunction with the competencies that would be required to deliver the desired  results. Managers need to align their evaluation criteria to have a standard approach towards a performance review and assessment.

Having regular appraisal discussions with employees would go a long way in maintaining the emotional connect with the people that would allay the cobwebs of fear and anxiety lurking in the minds of the employees during pandemic situations. The evaluation criteria needs to be monitored consistently against the performance goals and managers need to be empowered for decision making based on the framework of performance evaluation. This would also help in keeping the staff morale high through open and transparent communication and would help keep any unconscious bias under check.

Redefining Objectives

Reviewing the existing roles and redefining the role requirements would go a long way in tiding over crisis situations. Identifying high performers and loading balancing across the different business functions based on the strategic intent would result in talent churn by unlocking hidden potential.This can be a critical tool for providing opportunities for employees to build on skill sets for vertical and horizontal growth and creating mobility within the organisation.

We at Newlineinfo Corp strive consistently towards achieving business excellence by working shoulder to shoulder with our highly engaged employees. We value our people and look for opportunities to build superior capability and talent through new ways of working and methodologies. 

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