15
Jun
2015
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Brand Marketing Increases Consumer Awareness: A Win/Win Business Tool

Businesses globally utilize branding as a means of providing their consumer market with an identifiable name, term or visual feature, such as a logo. Companies maneuver this branding tool within everyday business, as well as marketing and advertising. Once the company has established a brand, it can employed for a variety of printed marketing such as flyers, business cards and letterhead. In addition, branding is wielded in multiple forms of online marketing and advertising such as websites, blogs and even social media. This is, of course, in addition to use within actual products and services to assure that the consumer will associate the branding with high quality business in the future, known as “Brand Awareness”.

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20
May
2015
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Infographics Animation – Frontline of Effective Communication

As the ways we communicate are ever progressing, so are the tools businesses use to effectively relay information back and forth to the general public. Since the first television made its way into homes in 1928, one of the longest running and most effective ways to relay this information has been through the use of visuals, primarily video, with animation soon to follow. From commercials to Video Blogs, communication through video is everywhere. It Makes sense for businesses to utilize these innovative tools as well, and many have already begun stepping onto the frontlines of effective communication with infographic animation.

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