A good decision is based on knowledge and not on numbers.
– Plato
We have discussed earlier on the overview of the SEO in our previous blog. Here we would like to explore on the on-page SEO elements and how it helps in optimizing your web page.
On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. There are a few necessary steps that needs to be followed when thinking about optimizing your web pages.
Updated blog
Blogs help companies to build their content, establish their brand and grow their audience. Publishing the daily blog content with custom images results in an increase in Google organic search traffic.
Google Authorship Integration
Google Authorship is a way of verifying the authors who curate the content and also establishes a sense for how much expertise should be awarded to any individual author. With Google Authorship integration, the authors gain credibility based on their publishing history.
Optimized URL’s
Google still prefers optimized, static and keyword rich URL’s. They should be under 100 characters in length and separated by hyphens. Include your location in the URL’s if you are looking to rank your keywords based on location.
Title Tags
Title tag is one of the critical ranking factors for the SEO. Choose your keywords strategically to include on your title tag in On page SEO. The title tag of your homepage should contain your company name. Also, to help in branding, include your company name at the end of the title tag for internal pages.
Heading Tags
Heading tags gives you an insight of what the page content is about. Search engines require authors to use proper headings in order to improve the user experience. Each page will have only one H1 tag that denotes the main topic of your page.
Alt Image Tags
Image tags reinforce the relevance of the text content on the page. Using appropriate keywords in the Image tags helps to rank higher in the Google Image Search.
Keywords
Proper usage of keywords result in good copywriting. Variations in your keywords need to be taken into account and also make sure that the keywords are incorporated meaningfully throughout your content.
Content depth
Google has started preferring longer form of content and also allows you to optimize for one or two keywords. Even a long well written blog post helps you gain higher ranking using Google In-Depth Search.
Update Old Content
As stated by Neil Patel – How Updating Your Old Content Can Help With Your Rankings , update old content to minimize work and get faster results.
This illustration from Moz shows how your original content gradually becomes less and less “fresh,” which is one of the factors Google uses to determine the quality of your site.
Topical Targeting
Rather than focusing a page on one or two keywords try curating content that is concentrated on a particular topic or theme. This helps in optimizing the pages for the multiple and related keywords. Organizing the content around topics not only improves the reader experience but also attracts inbound links and improves the share-worthiness of the content.
The elements of SEO seem to evolve as years pass by, but the goal of Google is to always provide the most valuable and reliable content for its users.
Newlineinfo keeps pace with the ever-evolving SEO process to helps businesses increase organic search traffic to their web pages.
For more information, visit our website Newlineinfo, or contact us at 301.760.7366.
