“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
Businesses continue to vie with each other in the competitive market place through emerging trends to delight their customers and increase their profitability. Let’s look at some of these new trends that can create a lasting impact in terms of customer loyalty by optimising customer experience.
Assess Customer needs
Business leaders need to assess the customer profiles and redefine them based on the customer needs and expectations. Deployment of design thinking and data driven analytics helps in pre-empting customer demands resulting in innovation of new products. The prototype created by quantitative research and ethnographic studies can be used to identify customer trends and patterns that help in building robust business cases for determining the most treasured customer experience. Digital transformation in business strategy helps in developing a road map for leveraging the capabilities of digital technologies like AI and responding proactively to the dynamic needs and requirements of customers.
Companies are constantly reinventing themselves for speeding up their plans to deliver superior product offerings and becoming more digitally accomplished by revving up the prioritized experiences. C level leaders need to focus on valuable insights and feedback provided by agents, customer service teams to develop a robust customer experience strategy for customer retention and growth. The think tank needs to review their ROI on a regular basis based on customer insights with a sustained focus on building trust and revenue generation.
Adopt Omnichannel Startegy
Stepping up omnichannel strategy will result in deepening the customer connection across multiple channels and helps in understanding the choices and customer behaviour. Engaging the customers through web, voice, e-mail channels would help in staying seamlessly connected across the customer journey and having personalised interactions with them at every touch point. This provides a sustainable advantage by streamlining customer services for building long term customer relationships. Resolution of customer queries based on priority would help in eliminating the pain points resulting in better customer satisfaction scores. Reimagining customer experience helps in transforming customer interactions into personalised experience resulting in heightened brand loyalty and advocacy.
Customer choices and preferences
Businesses need to focus on predictive analytics for maintaining a competitive edge and customer retention. It also helps in understanding the potential threats and flight risks by identifying the key factors leading to churn. Customer choices and preferences can be understood based on product feedback and products can be tailored to suit the customer interest. Predictive analysis also helps in managing the operations better by deploying the right amount of resources for handling customer traffic based on volume teen. The usage of integrated data lakes and customer data platforms helps in identifying customer interventions and provide enhanced end customer experience.
Employees need to be provided proper training for handling customer interactions effectively and be passionate about serving their clientele. Empowering the employees and rewarding them for positive outcomes will go a long way in boosting their morale that keeps them motivated for developing customer centric vision and delivering customer excellence.
We at Newlineinfo Corp have a customer centric team committed to providing top notch services to our customers through digital transformation and innovation.