“Technology can be a great equalizer when it comes to health care, education – to the point where rich, poor, middle class can all get the same benefits”. – Jeff Greene
Digital transformation has revolutionized the modus operandi of industries like Automotive and Banking. But surprisingly Healthcare has remained sluggish to keep pace with the Digital revolution that is making waves across the business world. Here are some of the key takeaways that can help healthcare to make giant strides and create a positive impact by actively fostering a culture of digitization.
The changing dynamics of economic and demographic footprint impacts the requirements of patients worldwide. Healthcare needs to have strategic goals in order to achieve the desired objectives and commercialize their products across the value chain. Healthcare needs to leverage on its deep domain expertise and knowledge for positioning themselves for change by adding muscle to their digital capabilities. Analysing market trends through competitive intelligence and research will provide key insights for identifying major opportunities that remain unexplored for maximizing growth and revenues. Healthcare needs to overcome its challenges with the help of a well defined digital health strategy with collaborative approach and concerted efforts.
It’s a known fact that healthcare is not up to speed with the latest technologies in the digital world. In order to grow in the digital space, healthcare needs to build a winning team that can remain focused on the digital agenda and optimise their workforce through continuous engagement and integrating them with the mainstream. The key remains in hiring the right digital talent that fits the bill over vintage and tenure. Having realistic goals with digital programs coupled with strategic leadership will go a long way in achieving the desired objectives. Creation of focus groups and incentivising performance through rewards and recognition would create a conducive environment for nurturing new ideas and developing a talent pipeline for the future. Digital initiatives needing adequate financial assistance and aid needs to be identified for budgetary allocation and spending.
Healthcare needs to work shoulder to shoulder with the regulators in their markets to operate freely and outsmart the competitors. This would help them create a niche for themselves and provide support in the development and sustenance of public healthcare and reduce health risks. Healthcare can also collaborate with regulators to create awareness through wellness programs that would result in achieving good public health. Healthcare needs to adhere to the administrative standards laid out by the regulators to ensure satisfactory compliance in terms of competence, skill and practice. Regulatory support and guidance presents unique opportunities for healthcare to make a lasting impact in achieving it’s long term digital objectives.
Healthcare does not demonstrate a sense of urgency and purpose to break away from the shackles of the past. The C level team in healthcare needs to drive the digital wave with a strong sense of direction and maintain the enthusiasm amongst the workforce to deliver change in an agile manner. The new age workforce in healthcare needs the support of the leadership team to develop new digital therapies and deliver commercially viable products to remain competitive in the digital landscape. Digital innovation in healthcare would not only provide the fillip for protecting people’s health with better accessibility but also focus on the needs of the vulnerable sections of the society through universal healthcare coverage, social inclusion and health equity.
Conclusion
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