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Branding for start-ups – Nailing the innovation

In the fiercely competitive business world, registering your brands in the minds of customers is a Herculean task. Branding serves as the essence of connecting the customer to the company and to your product, as new start-ups swarm the market with their innovative business ideas. Asani Threading (Asani) developed the world’s first precision threading device to disrupt the salon business where manual threading techniques were prevalent. The product was featured in the “The Launch Pad Show” and had won the investment from the Ideal Incubator.