Businesses globally utilize branding as a means of providing their consumer market with an identifiable name, term or visual feature, such as a logo. Companies maneuver this branding tool within everyday business, as well as marketing and advertising. Once the company has established a brand, it can employed for a variety of printed marketing such as flyers, business cards and letterhead. In addition, branding is wielded in multiple forms of online marketing and advertising such as websites, blogs and even social media. This is, of course, in addition to use within actual products and services to assure that the consumer will associate the branding with high quality business in the future, known as “Brand Awareness”.